Business Coaches are people who build, support, and encourage you in the pursuit of your goals. Getting someone who works well with you is key to your success.
SHOULD THE COACH BE CERTIFIED?
Certification in the coaching industry is relatively new but it lets you know that the small business coach has invested in their profession and underwent some rigorous study.
She immediately proclaimed herself a "business coach", got certified, and made a few people (and herself) miserable as she took on clients that had home-based service businesses. (The dynamics of an online business and a service business are very different.)
Certification is good but you must look deeper.
ARE YOU READY?
You may have decided that you need the one-on-one support and accountability of a business coach, but are you ready to work? Hiring a business coach doesn't mean that now you'll find the time to do the work.
You have to make a decision to put forth the time and effort. I've had mom entrepreneurs who paid me months in advance thinking that the money would be their motivation, only to realize that they committed to making the payment but didn't commit to putting forth the energy.
Your coach will be your support, your resource, your partner, your cheerleader, your consultant. But she will not do the work for you.